How white will my teeth actually get?
Book a free 30-minute Nanochroma scan. You'll leave knowing your starting shade, your target shade, and the plan to close the gap. No treatment decision required.
Book My Free Shade Scan →No credit card, no obligation. You leave with your numbers either way.
Same light, same scale, every visit
Shot under the same conditions at every visit, so the comparison is a measurement, not a photograph.
"How much is it, and how white will I actually get?"
Half the people who call us ask about price inside three minutes. They should.
The trouble is that nobody can answer the second half of that question over the phone. How white you get depends on where your teeth start and what is causing the colour, and neither of those is visible down a phone line.
So we don't start by selling you anything; we start by measuring.
What the Nanochroma consultation tells you
Four readings, then the plan that follows from them. All of it yours to keep, whether or not you ever book treatment.
Why your teeth are the colour they are
Discolouration has causes: thinning enamel letting dentine show through, coffee and tea sitting in surface pores, old restorations, medication, past trauma. Which one you have decides whether whitening will do anything for you at all.
How deep the staining sits
Staining on the surface and staining inside the tooth behave completely differently. We assess depth before anyone talks about treatment, because depth is what decides how far you can realistically go.
How sensitive your teeth are
We measure it rather than guess. Sensitivity is the reason most people quit whitening halfway, and knowing yours in advance lets us plan around it instead of apologising for it afterwards.
The shade that suits your face
Your ideal shade comes from your skin tone and the white of your eyes, not from the brightest tab on the scale. Teeth lighter than your own sclera read as fake; we'll show you where to stop before you start.
The whitening plan from where you are to that shade
The four readings decide the plan: how many sessions it takes to move you from your starting position to the shade you chose, how far apart they sit, how sensitivity gets handled along the way, and what the whole thing costs. In writing, on this first visit.
"Honestly, I almost didn't go. I've tried whitening strips from Shoppers before and they did nothing, so I figured professional teeth whitening would be the same waste of money."
"I'm glad I listened. Anas walked me through everything before we started what shade I was at, what was realistic to expect, how the process actually works. No pushy upselling, just straight information. That put me at ease because I had no idea what I was getting into."
"The whitening itself took about an hour. No pain, no sensitivity during or after they put on some kind of gum protection before starting which I appreciated. The difference was honestly night and day I couldn't stop looking in the mirror."
"My sister literally noticed the difference on FaceTime that night. She's already asking me to book her in."
"If you're in Ottawa and on the fence about teeth whitening, just go. I waited way too long."
Two people, the same sessions, two different results
Your friend's result tells you very little about yours. Most of what decides where you finish is set before anyone touches your teeth, and all of it is measurable on the first visit.
Where you start
Darker teeth have more to give. In our own measurements the biggest moves belong to the people who started darkest, so two people finishing at the same shade can have travelled completely different distances to get there.
How deep the colour sits
Staining held on the surface lifts quickly. Colour coming from inside the tooth takes longer, and sometimes it has a ceiling. Same gel, same chair, but a different number of visits.
Whether whitening is the right answer
Some discolouration doesn't respond to whitening at all and needs a dentist instead. We'd rather establish that at the consultation than three sessions in.
Two clients on the same protocol. Different starting shades, different distances travelled.
Which is why nobody quotes you anything before we've measured both.
Ready to find out where you start?
Book My Free Shade Scan →Free · 30 minutes
A 40-point scale, not a handful of tabs
Most shade guides jump in big steps; real progress can happen without the guide registering it. Ours reads in forty positions, dark to light, and you get your starting number at the consultation before we discuss anything else.
Most clients start around 24 and finish around 11 — about a third of the way across the whole scale.
Nine in ten clients move at least eight positions on our current protocol, and across 332 measured before-and-afters not one person has finished darker than they started. Where you land depends on where you start, and darker starts move furthest. You'll get your own number at the consultation, before you commit to anything.
332 paired measurements all-time. Percentages and the typical journey cover clients with a completed before-and-after measurement under our current protocol; n=33. Measured on UpWhiten's own 40-point shade scale.
Why did your whitening strips stop working?
Researchers tracked three groups over six months: one had professional whitening, the other two used strips and kits from the shop.
After six months, the professional group still had the same colour. The two strip groups had lost more than half of what they gained.
So it wasn't you. Strips fade; that's what they do.
Krayem, Banerjee & Milly, BDJ Open 2024;10:41.
Would a stronger gel have worked?
No. A 2026 review looked at twenty-four earlier studies and found the same answer every time: stronger gel doesn't make teeth whiter, it just hurts more.
What changes is time. The American Dental Association points to a study where a shop-bought product took sixteen days to do what one supervised visit did in a day.
You end up in the same place. You just stop planning your evenings around it.
Hajeer & Hasan, Saudi Dent J 2026;38(4):39 · Auschill et al., Oper Dent 2005 (via ADA Oral Health Topics).
So what do we do instead?
No strips, no tray to take home. We put professional whitening on in the chair, and someone watches your teeth the whole time it works.
That's what the study found. The result doesn't come from trying harder; it comes from picking the right approach for your teeth and the staining you actually have.
| . | Strips and kits | In the chair |
|---|---|---|
| Colour six months on | Over half of it gone | Unchanged |
| Time to the same result | Sixteen days | One visit |
| Shade measured before and after | No | Every visit |
| Sensitivity managed while it works | No | From the first session |
| Matched to your shade and staining | Same box for everyone | Built for your teeth |
Anyone promising you zero is guessing
Whitening can cause temporary sensitivity. The ADA puts transient mild-to-moderate sensitivity at up to two-thirds of users in the early stages of treatment, usually resolving within a few days. We'd rather tell you that than promise it away.
Which is why sensitivity is one of the four things we assess at the consultation, and why we apply comfort agents including nano-hydroxyapatite from the first session rather than handing you something afterwards.
In a controlled trial, clients given nano-hydroxyapatite after whitening reported no sensitivity from day three onward while the untreated group was still symptomatic — and they finished lighter, not darker, than the comparison group.
Comfort doesn't cost you the result.
ADA Oral Health Topics, Whitening · Moharam et al., J Clin Exp Dent 2022;14(6):e499.
How the visit goes
Book the scan
Pick a time. It takes about thirty minutes.
The Nanochroma consultation
We read your shade on the 40-point scale, assess the cause and depth of your discolouration, check sensitivity, and agree on an ideal shade based on your skin tone and the white of your eyes. If the honest answer is "see a dentist first," we'll say that too.
Your plan and your price, in writing
What’s realistic for your teeth, how many visits it takes, and exactly what it costs. On this first visit, before you commit to anything. If it isn't for you, you've spent thirty minutes and nothing else.
What it's actually like
Swipe. Individual results vary with starting shade and cause of discolouration.
What Ottawa says
"Absolutely amazing experience at UpWhiten! The service from start to finish was outstanding, and you can genuinely tell they care about their clients and results. I was honestly surprised by how well the teeth whitening actually worked. The difference was noticeable right away and exceeded my expectations."
"A huge shoutout to Anas as well. He was incredibly professional, knowledgeable, and took the time to explain everything thoroughly, which made the whole experience comfortable and stress-free."
"Highly recommend this place to anyone looking for real results and excellent customer service!!!"
"I've been coming here for about a year now, and I can honestly say I've seen a huge difference in my smile. The results have been so good that I even brought my mom here as a birthday gift, and it's been a big help in encouraging her to smile again."
"Beyond the whitening itself, the customer service is truly top-tier. There hasn't been a single visit where either my mom or I didn't feel genuinely welcomed and treated with kindness. We always leave with brighter smiles."
"A special thank you to Wahid and Anas for always taking the time to make sure my mom feels comfortable and cared for. Your patience, professionalism, and kindness mean more than you know. Thank you for making every visit such a positive experience!"
"All the employees were extremely kind, helpful and very patient in all aspects of the journey. They explained everything to me again and again every time I asked about something without getting tired or upset. They cleared out every doubt/interrogations I had until my sessions were done."
"The technical staff was thorough in explaining everything the whitening session entails. The equipments were modern, coupled with the conducive atmosphere. Manifestation of result of this first 20mins session was obvious. I can't wait for my next visit/session."
"10/10 best whitening in Ottawa! Anas and his crew are super knowledgeable and fantastic at what they do! Highly recommend!"
"Excellent service, level of care, professionalism and best of all results! Great value for the price!"
"I saw an ad pop up on social media so at first was a little bit skeptical but went to my first appointment and everybody there was super friendly very knowledgeable and I got my first session for a whitening done and booked a second one the following week."
"I can definitely tell the difference one session. Experience has been great so far and I would definitely recommend them."
"I've tried different places for teeth whitening and was very skeptical, but these guys are this new thing. Customer service was great, very knowledgeable staff, and above all I was able to see the difference from the first appointment."
"If you're looking to get your teeth whitened, I would recommend to go here."
"Great First Impression! I had my consultation at UpWhitening today and was really impressed by how welcoming and professional the entire experience was. The staff took the time to explain everything clearly and answered all my questions without any pressure."
"They were super knowledgeable and made me feel comfortable right away. The clinic itself is clean, modern, and relaxing, which added to the positive vibe."
"I started seeing UpWhiten for teeth whitening, and I couldn’t be happier with my results/experience. From the start, Anas worked with me to create a personalized plan and walked me through the payment options and the entire whitening process in a way that was clear and easy to understand."
"They really know their stuff and shared a lot of helpful background knowledge. My technician, Wayhid, was amazing—super polite, professional, and easy to talk to. Our conversations made the experience really comfortable, and the environment was so relaxing that I even felt at ease enough to take naps during my appointments! I highly recommend UpWhiten to anyone looking for a professional, comfortable, and effective teeth whitening. Will definitely be seeing them more."
"I just got my teeth whitened from this clinic and I gotta say I was very impressed. Anas and Wahid were very knowledgeable and informative about the process when coming in for a consultation."
"They make you feel at ease and set your expectations to what you want. I had an amazing experience at this clinic and would definitely recommend to check them out. Also I was beyond satisfied with the results. Thank you so much."
"I discovered this small business through a contest, and I couldn’t be happier! The space is clean, the staff go above and beyond to ensure patients are satisfied, they actively listen to feedback to continuously improve, and they truly give their all (you can see their dynamic nature via their socials)."
"Most importantly, the results are phenomenal! While I did experience some sensitivity after my appointments, it’s completely normal and well worth the incredible outcome. I’m confident this company will continue to grow and become a leading name in the teeth-whitening industry. Fantastic work all around!"
"I recently had a teeth whitening treatment and overall, I’d say it was a great experience. The results looks natural, which I really appreciate. If you’re not going for that overly bright, artificial “Hollywood white” look, this is definitely a great option."
"The job was well done. though I do feel like the shade could have been just a bit whiter, especially around the canines. One thing I would strongly recommend is sticking with the same technician throughout your sessions. I had a great experience with one technician initially (Wahid is fantastic.. great attention to details, informative and a great guy!), but when I was assigned someone else, it wasn’t as positive. I experienced quite a bit of sensitivity afterwards. Consistency in who’s treating you really makes a difference in both comfort and overall confidence in the process. Overall, I’m pleased with the results and really appreciate the improvement in my smile 😃. I had hoped for a slightly brighter outcome given the investment, but I’m happy with the progress made."
"Very professional and very knowledgeable people. Nervous for my first time but the guys kept me informed and comfortable the whole time. Highly recommend."
"Amazing results with UpWhiten! Munder was friendly, professional, and made the whole experience smooth and comfortable. He explained each step clearly, which made the process feel easy and reassuring."
"The space was clean and relaxing, and the sessions went smoothly from start to finish.… Highly Recommend!"
"It was so informative and I appreciated all the time tha Anas took, as well as his enthusiasm! I whole this business succeeds and has many satisfied customers!"
"Great experience overall. Team was knowledgeable and helpful with any and all questions. Following the first session I had noticeable improvement and look forward to next steps and future results"
"Sam's customer service was remarkable. He was detailed and knowledgeable. He guided me through every step and process. Thank you 🙏🏼 I wish all of you nothing but success …"
"I highly recommend this business. The guys are amazing. They know exactly what they are doing. Also they are so accommodating. They opened for me on a day off."
"I have had it done elsewhere but it was not as thorough or personal as this. I would not go anywhere else in Ottawa. The results are pretty exceptional."
"Thank you so much Sam for the wonderful service! I really appreciate it. If I have more time on my side, I’ll be sure to check in."
"Thank you once again Sam!"
"Us smokers know how hard it is to clean nicotine stains off ya teef. These guys got you covered : D"
"I was able to get an appointment pretty last minute since I was lucky, the customer service was amazing by making this happen for me. They were able to also accommodate me with the payment plan since I had issues with my card."
"Every one and especially Mateo was very nice and he was able to explain the process for me in detail as well. It takes a few hours so make sure to come with a jacket and headphones if necessary. I did 2 out of 4 ~ sessions and I’ve already gotten amazing results so I’m definitely looking forward to my other sessions. I also do not feel any sensitivity in my teeth for those who might be worried so that’s another plus!"
"Great service and experience! Really impressed with how professional and friendly the team was. They handled everything quickly and delivered excellent results. Communication was smooth, prices were fair, and the quality of work exceeded expectations."
"Highly recommend them to anyone looking for reliable and efficient service!"
"Loved my experience with Upwhiten! The providers are absolutely amazing—so professional, friendly, and genuinely caring. From the moment I walked in, I felt welcomed and at ease."
"They took the time to explain everything thoroughly and made sure I was comfortable throughout the entire process. The results exceeded my expectations, and the customer service was truly top-notch. Highly recommend to anyone looking for a trustworthy and outstanding experience!"
"The customer services was excellent and I learned a lot about my teeth, I really recommend this service"
"Very happy with the result. Loved the experience. Staff is very friendly. Place is very clean. They explain the process very well and are always available for questions."
"Highly recommend it. Worth the drive. Would redo all over again with them. No hesitation."
"Just had a treatment with Wahid. He was excellent. Clearly communicated everything, provided care and information that made this an excellent experience. I am thrilled with the outcome and my teeth are sparkling!"
"Thank you Wahid!"
"I am really pleased with the result. Friendly and professional care. Like your smile; do it! Julie 55 y/o"
"This is hands down the best teeth whitening clinic I’ve ever visited! The staff is incredibly kind and thoughtful, making sure you feel comfortable every step of the way."
"They are highly organized and professional, and the level of care is outstanding. The clinic is equipped with top-of-the-line, state-of-the-art technology. I highly recommend this place — 10/10!"
"I had the PlatinumGlow™ Teeth Whitening Treatment and couldn’t be happier with the results! All the staff were super friendly, welcoming, and made me feel comfortable throughout the entire process."
"The service was excellent — very professional, knowledgeable, and thorough. You can tell they really care about what they do. My teeth look noticeably whiter and I’m thrilled with how it turned out. Highly recommend!"
"I found UpWhiten Teeth Whitening on Instagram, & from the beginning of my consultation to my current ongoing sessions, I can say that the staff is super friendly."
"They also ensure that you have 100% knowledge on the whitening process, and that you are also comfortable, depending on your sensitivity levels. I’ll definitely be telling everyone about this place :)"
""I had an amazing experience! Wahid and Matheo were both incredibly kind and professional. They took the time to explain every detail, ensuring I felt comfortable and well-informed throughout the process."
"I noticed a significant difference after just one session of whitening. I highly recommend them! 🥰" …"
"I couldn’t be happier with my experience at UpWhiten! The staff are incredibly professional and friendly. They took the time to explain the process in detail, ensuring I felt comfortable every step."
"The results were beyond my expectations—my teeth looked significantly whiter after just one session. Highly recommend!"
"Mateo and Wahid provided exceptional service, I felt comfortable from the moment I walked in the door. Mateo was very knowledgeable and able to answer all my questions."
"My teeth are noticeable whiter after my complimentary whitening! Very happy with the results."
"Customer service here is a 10/10! I would recommend going here to anyone looking for a professional, respectful and understanding service. I trust them with upcoming new smile!"
"I had a wonderful experience at Upwhiten! Anas, Munther, and Waheed did an amazing job, making me feel completely comfortable throughout the entire process. Their professionalism really showed, and the results are fantastic!"
"I’m definitely planning to come back for a touch-up later on. Thanks, guys, for the great service!"
"Anes very kind and professional i recommand definitely this place"
"I did the teeth whitiening I’m very happy with the results. It was really good experience with the technician wahod very profesional and taking care of everything for me to feel comfortable."
"I will recommend to everyone."
"Highly recommend UpWhiten Teeth Whitening! The staff were super friendly and knowledgeable, making the whole experience comfortable and enjoyable. My teeth look noticeably whiter and I couldn’t be happier with the results!"
"Really affective and quick service, amaizing people. Definetly reccomend!"
"!!"
"I had an amazing experience. Wahid was so professional. I would highly recommend this business. I was very pleased the results. They weren’t too white just perfect."
"I had a really good experience and I recommend it 10 out 10 plus recommendations ! The front desk guy was nice and friendly"
"Never Thought My Teeth Could Be So White! I was a bit skeptical at first, but UpWhiten completely blew me away! After my first session, I noticed a dramatic difference."
"My teeth have never been this white, and I can’t stop smiling! The process was super easy, and I experienced some sensitivity, which is normal. If you’re looking for a quick and effective way to brighten your smile, I highly recommend giving UpWhiten a try. You’ll be amazed at the results!"
"This is the best team everrr! I can't wait to come back and have my ideal shade. It's a good vibe with themm trust me Ça m'a fait énormément plaisir Gonna bring my mom too if not she gonna kill me😅"
"😅"
"I had an amazing experience with UpWhiten for my teeth whitening process, and I’m so glad I chose them! From the moment I arrived, the staff made me feel comfortable and well-informed."
"Anas was incredibly helpful, taking the time to explain the process step by step and ensuring I knew exactly what to expect. Wahid was also fantastic—he assisted with setting everything up and made sure I was comfortable throughout the session. A special shoutout to Kawthar and Maram, who were so attentive and checked in on me constantly to make sure I was okay and ask if I needed anything. Their kindness and care made the entire experience so much more enjoyable. The whole team is not only incredibly professional but also so much fun to be around. They kept the atmosphere light and engaging, and I found myself genuinely enjoying my time there. The procedure itself went smoothly, and I was amazed by how thorough and organized the process was. After the second round, I did feel a few mild zingers, but they were completely bearable and went away by the next day. It’s a small thing to note, but honestly, the results were so worth it. When I saw my teeth after the session, I was blown away—they look so much brighter, and I feel so much more confident. The team at UpWhiten went above and beyond to create an experience that was both effective and enjoyable. If you’re thinking about teeth whitening, I can’t recommend UpWhiten enough. The professionalism, attention to detail, and positive energy of the team made this an unforgettable experience. Thank you so much to Anas, Wahid, Kawthar, Maram, and the entire team—you guys are the best!"
"I was skeptical at first—tried all the drugstore whitening strips and none of them worked. I finally booked a session at UpWhiten, and honestly, I saw results right away."
"The team was friendly, the space was clean, and my teeth were noticeably whiter after just one visit. Highly recommend if you're looking for professional teeth whitening that actually works."
"These guys are the best in Ottawa no question!"
"Came here before a friends wedding and honestly couldn’t be happier with the service. It was my first time and they made me feel at ease."
"Would highly recommend for anyone considering it. Haven’t stopped smiling since"
"Was really a great journey with you guys You explained very well the process and with a good plan of Paiement The clinic is clean and amazing Matheo was so professional and great ☺️ Thank you I recommand"
"Matteo and staff are so professional. They instantly put you at ease with their demeanour . Every step of the process is explained and they can answer any questions you might have ."
"Every visit has been great . They are masters of their trade"
"Calm and sweetest workers, easy and quick."
"I’m so impressed with the friendliness and amazing service I received. Great follow up and no up charges, they keep going until you get the smile you want."
"Wahid is a real professional at what He does. He is always advising me on what we should do to keep the process smooth and I can definitely see the progress."
"I'm very happy with the results, I got here with just my curiosity. To see if I could really get my teeth white, The results I got it was beyond what I was imagining, just perfect 👍 …"
"Had a teeth whitening session done here and Anas made me feel really comfortable and welcome throughout the whole process! I got the results that I was looking for and I’d recommend UpWhiten to everyone!"
"I’m getting married soon so I came to get my teeth whitened and I was very happy with the result me and haven’t stopped smiling ever since."
"Would recommend to anyone if they want a great smile and a boost of confidence."
"A great experience from beginning to end. The people I dealt with are knowledgeable, take the time to explain things, and genuinely want to do the best job for you."
"I highly recommend UpWhiten Teeth Whitening."
"I had a great experience at Upwhiten the onwners were very professional and caring you can see results after first visit very comforting and highly recommended!"
"!!"
"Still just my first session and I can already see results. Also, great customer service. I will definitely recommend upwhiten."
"Everyone here has been super friendly and made me feel welcomed and calm. Had a great experience and so happy with the result."
"Professional and great service I heard great things about this business owner. And most of all they use FDA approved products so its a pleasure. Can't wait to get my whitening soon"
"Anas was amazing! Great experience. They explained everything perfectly. Will definitely go back."
"Best service in the town. People there are really professional and accomodating. Really recommend the service."
"Amazing! Friendly and professional staff that go the extra mile! I feel confident and beautiful with my new improved smile."
"I used to avoid smiling at my league games hosted by OSSC because of my teeth. My friends Raj and Saj noticed how brighter my teeth were recently and it’s all thanks to Shine My Smile."
"I highly recommend! :)"
"Really great place, excellent service as well as results—definitely recommend"
"Shine my Smile provided profession teeth whitening at an affordable price. I would recommend them as an cost effective option with good quality of work."
"10/10 will definitely recommend, very affordable , satisfies after my first appointment"
"I visited in for consultation, Moh helped me and it was very great to know more about my teeth heath."
"Wahid did an excellent job very clean and professional vibe definitely coming back!"
"A got a lot of good looks from different people in Rideau including my friend Evan which made me feel more confident in my smile."
"There guys are amazing at helping you realize your teeth level and how to get there. Highly recommend."
"Amazing Service, Nice staff, patient and give answers to all questions. Recommend 😁✌🏼 …"
"…"
"Very good, simple and quick and get your perfect shade!"
"Amazing results and no downsides! Loved it."
"Fantastic whitening job by the Up whiten Clinic on Baseline Rd. I highly recommend Annar to make your teeth white again."
"Very friendly, great results! Loved kawthar♥️"
"Great staff, clean space and great results! Would definitely go back!"
"My friend Yasmeen complimented me on how white and bright my smile is. I feel more confident than ever."
"Great experience with great people 10/10"
"Very kind staff, very informative and got the results I wanted."
"Awesome team of guys, young and professional. Overall great experience!"
"one of a kind teeth whitening experience and definitely recommend anyone if they’re looking to get it done!"
"Awesome service, highly recommend! Friendly staff!"
"f!!!"
"amazing people that made me feel comfortable with the whole procedure, definitely one of a kind"
"The team done an amazing job would definitely recommend it!"
"friendly staff and great service! will book follow ups"
"This is a great place for teeth whitening and will be a great investment in your confidence"
"I had a great experience and I noticed a difference very fast"
"Amazing people, great packages and customer service!"
"!"
"Totally changed the appearance of my teeth would totally Recommend"
"Great service and excellent staff professionalism"
"My friend Anna said it was worth every penny!"
"!"
"great experience! definitely recommend"
"Great service! Highly recommend"
"Great service, very professional"
"High recommend, the results are amazing!"
"Excellent service by Anas!"
"loved the results, highly recommend !"
"Great service and good people."
"Best in the game. Very professional !"
"Never smiled w my teeth before this 🤌🏻🤌🏻 life changing u guys …"
"Amazing people that made me feel at home"
"The professionalism is truly top-notch"
"Really great results!"
"Wonderful customer service"
"Really good service"
"Recommending to my friends!"
"Delivers incredible results!"
"!"
"fast and efficient, satisfied with the results"
"Service is phenomenal!"
"Great Service!"
"Best whitening place in the city"
"Amazing staff!"
"Exceptional"
"Beyond my expectations!"
"Awesome pplllll ! :)"
":)"
"Highly recommend"
"Would recommend!"
"Great results"
"Great people"
"Highly recommend"
"NEW Service was amazing! Seamless great process, Wahid and Anas were great! Happy with my results"
"NEW I’ve had such a wonderful experience with my teeth whitening treatments! The staff are always so caring, welcoming, and professional, which makes the whole experience comfortable and enjoyable."
"They take the time to clearly explain the process and answer any questions, so I always feel well informed and confident. The results have been fantastic, and I’m always so happy with my smile afterward. I highly recommend them to anyone considering teeth whitening. I’ve been so pleased with my experience that I continue to go back! Thank you for the wonderful care and beautiful results! 😊"
"NEW Good service"
"NEW The best place to to get your confidence when you smile"
"WOW! Excellent result and professionalism. Love my whiten teeth. Shout out to Munder for an excellent job!"
"Excellent experience! I highly recommend it to everyone, regardless of age! Mateo was incredible! I came and left with so much knowledge and advice. So simple, precise, concise, and professional!"
"l! I appreciated the focus on my health and not just aesthetics. Translated by Google ・ See original (French)"
"Excellent service, they are so kind and welcoming 👍 … Translated by Google ・ See original (French)"
Swipe. Reviews shown as published on Google; long reviews trimmed, wording unchanged.
The questions everyone asks
"How much does it cost?"
It depends on your starting shade and where you want to stop, which is exactly what the consultation works out. You get the number in writing before you start, not after. Payment plans are on the table, and the consultation itself is free either way.
"How many visits will I need?"
That depends on where your teeth start and how deep the colour sits, which is what we measure at the consultation. You get the number before you pay for anything, rather than finding out along the way.
"What about my crowns, veneers or fillings?"
Whitening changes natural teeth. It doesn't change crowns, veneers or white fillings, so if your natural teeth get lighter, that work can end up looking darker beside them. We check for this at the consultation and tell you before you start, not after.
"Will it hurt?"
Whitening can cause temporary sensitivity. That's why we assess yours before anything starts and manage comfort during the session rather than after it. We won't pretend it's impossible.
"Will I look fake?"
You tell us where to stop, and we set the target against your skin tone and the white of your eyes rather than the brightest tab available. We record the shade at every visit, so stopping is a decision you make with a number in front of you.
"What if my teeth just don't respond?"
Some teeth respond less, and some need a dentist before they need us. The consultation is where we find that out, and we'll say so rather than sell you a plan.
"How long does it last?"
Clinical research puts professional whitening results at roughly 1 to 3 years before noticeable regression. A 10-year follow-up in the Journal of Esthetic and Restorative Dentistry (Ritter et al., 2002) found 43% of patients still held their bleached shade after a decade with no touch-ups, and the rest stayed lighter than their original baseline. A 2023 systematic review of 24 trials (Fernández et al., Clinical Oral Investigations) confirmed shade stability for 1 to 2.5 years across both in-office and at-home protocols. What's interesting is that much of the apparent "fading" in the first year is extrinsic surface staining from coffee, tea, and tobacco rather than chemical reversal; a 2015 randomised trial (de Geus et al., Journal of Dentistry) showed that a standard professional polish brought teeth back to their post-bleaching shade at the 1-year mark. A short touch-up every 6 to 12 months strips accumulated surface pigment and re-oxidises deeper chromogens without repeating a full course. That's why the touch-up is included in our protocol.
"Can I just call and get a price?"
We get it. But the honest answer is no, not a useful one. Your price depends on your starting shade and how far you want to go, and we can’t see either of those over the phone. The consultation exists so we can give you a real number, not a range. It takes 30 minutes and costs nothing.